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S.F.'s avatar

I have Tesla Cybertrucks driving around my neighborhood. The gulf between the desired aesthetic (e.g., how it's shown in marketing materials) and how it looks in real life is massive. It has some terrible angles that make it look squat and ungainly from certain vantage points, and any dirt or wear immediately looks incongruous on its flat panels. Its geometry is in open rebellion against reality (and maybe beauty), so it's notable in that regard at least.

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Ciarán Ferrie's avatar

I think the reference to Fordism is telling. Perhaps Apple realised that trying to develop and refine the private car is the equivalent of Ford's "faster horses". The future of transport, at least urban transport, will not be defined by better, shinier, more efficient, more automated private cars - it will be defined by a combination of mass-mobility and micro-mobility. Instead of looking for innovation in the private car sector, look for it in public transport, e-bikes, cargo bikes etc - this is where we are more likely to see innovative products that will have longevity.

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